Notes February 2025

02/02/2025

World Economic Outlook 2025

https://www.linkedin.com/posts/world-economic-forum_insights-economists-economy-activity-7290081280644243458-V2nY?utm_source=share&utm_medium=member_ios

How to get started with AI?

https://www.entrepreneur.com/science-technology/best-ways-for-entrepreneurs-to-use-artificial-intellegence/464714

Predicting AI trends not just 2024 but beyond

https://www.entrepreneur.com/science-technology/business-predictions-for-2024/464716

04/02/2025

Helen Toner: How to govern AI — even if it’s hard to predict ⁦‪@TEDTalks⁩

05/02/2025

Making good use of vacant office or commercial spaces in cities by setting up indoor vertical farms  https://bbc.com/future/article/20250127-why-veg-is-growing-in-empty-office-spaces

06/02/2025

The Green Cost of Generative AI

https://economictimes.indiatimes.com/epaper/delhicapital/2025/feb/03/et-efm/the-green-cost-of-generative-ai/articleshow/117869479.cms

23% Indian Businesses has Now AI

https://economictimes.indiatimes.com/epaper/delhicapital/2025/feb/03/et-efm/23-indian-businesses-has-now-ai/articleshow/117869377.cms

Making the organic super foods/plant protein market cool, from bootstrapped to $10 Million in 3 years, using word of mouth, influencer marketing strategies, using ambassador programs for existing customers and shopify collabs, Caleb Marshall founded Tropeaka with $120k and is now marketed in 70 countries. Apart from the entrepreneurial lessons, great learning about the fundamental routines to maintain good health – drinking clean filtered water, high quality nutrition diet, good sleep, exercise and stress reduction. 

He Made $20M Selling Supplements | Caleb Marshall https://youtu.be/TOlrxqavupI?si=Dt8aCl-aj8as9_uz

 via @YouTube @foundr

Luis von Ahn founded Duolingo an education app, to make quality education accessible to everyone. While the psychological technics used by most social media platforms are successful in having users glued to it, the user does not really gain as much, and in most cases it’s a waste of time. Duolingo uses similar psychological techniques that keeps users spending time on it and also benefit from learning something new everyday. 

Luis von Ahn: How to make learning as addictive as social media ⁦‪@TEDTalks⁩

08/02/2025

JoySpoon founded in 2023 by Husband Wife Duo Yash and Vaishali Mehta making the traditional mouth freshener industry evolve like other food categories by using branding, transparency in ingredients and modern packaging. 

Meet the couple modernising India’s mouth freshener (mukhwas) industry | YourStory

https://yourstory.com/smbstory/meet-the-couple-modernising-indias-mukhwas-industry

Starbucks Cuts the Number of Drinks Allowed in Mobile Orders | Entrepreneur

https://www.entrepreneur.com/business-news/starbucks-cuts-the-number-of-drinks-allowed-in-mobile-orders/486718

09/02/2025

Distractions sometimes need the attention and the curiosity to lead us into pursuing opportunities that may otherwise be missed. 

Yara Shahidi: Let curiosity lead ⁦‪@TEDTalks⁩

A glimpse into the SATS catering facility at Changi Airport, Singapore. A mammoth operation in work using modern technologies, systems and stringent procedures and protocols to serve the best in-flight meals for passengers.

https://www.facebook.com/share/v/1DQUXoq1ku/?mibextid=wwXIfr

Switzerland leads the Global Innovation Index for the 14th consecutive year, spends 3% of its GDP on research and developments. ⁦‪@wef⁩

https://www.linkedin.com/posts/world-economic-forum_switzerland-technologies-digital-activity-7294294113284182017-iVH9?utm_source=share&utm_medium=member_ios

11/02/2025

Starting up with creating you tube fitness videos to becoming a fashion brand, Cassey Ho secured a patent for the skort design. Ho shares inspiring lessons on being unique with your product or service, promising to deliver what is promised, taking customer feedback seriously, knowing when to rush and when not to, surrounding oneself with the right people, hiring for culture, and more….

How Popflex Became Taylor Swift’s Favourite Clothing Brand | Cassey Ho https://youtu.be/wHII5a715Fo?si=I-i8G3MDTxA40Bg9

 via @YouTube @foundr

13/02/2025

Khetar an agritech startup has developed solar dehydrating technology to tackle post-harvest loss | YourStory

https://yourstory.com/2025/02/khetar-agritech-startup-solar-dehydrator-tackle-post-harvest-loss

Reading is powerful, as it takes us to places and know about people we would not or else thought of. Reading was the advancement in human civilisation followed immediately after the writing. 

Jacqueline Woodson: What reading slowly taught me about writing ⁦‪@TEDTalks⁩

14/02/2025

AI has been in much discussion around either it leading to loss of jobs or it leading to making jobs easier and productive. Here’s a different view, about using AI for ushering human happiness not just productivity. 

Eugenia Kuyda: Can AI companions help heal loneliness? ⁦‪@TEDTalks⁩

Why The Wisest Leaders Listen First Before They Act | Entrepreneur

https://www.entrepreneur.com/leadership/why-the-wisest-leaders-listen-first-before-they-act/485027

How to Break Free From Your Comfort Zone and Start Fueling The Growth of Your Company | Entrepreneur

https://www.entrepreneur.com/growing-a-business/how-to-break-free-from-your-comfort-zone-and-start-fueling/485044

17/02/2025

Clear and easy to find policies regarding refunds. Store credits instead of refund. Buffering a percentage of sales towards refunds.

https://podcasts.apple.com/in/podcast/side-hustle-school/id1188487073?i=1000692476335

Holidays and special occasions are a good to time spin some different marketing to entice customers. And doing the same consistently during every occasion, leads to success.

https://podcasts.apple.com/in/podcast/side-hustle-school/id1188487073?i=1000692172891

18/02/2025

AI must be understood as the angel that will help humans be more compassionate and creative in their lives, which it will do by taking over routine jobs and freeing up time for humans to focus on their families friends and more than just work. 

Kai-Fu Lee: How AI can save our humanity ⁦‪@TEDTalks⁩

AI Transforming Social Media Marketing and benefitting SME’s

https://entm.ag/k5fKOv

Omnichannel marketing approach to keep customers loyal for long periods of time.

https://entm.ag/sUAZRg

19/02/25

Setting the right goals is the only difference between success and failure. And a goal setting and monitoring system like “OKR” Objectives and Key Results helps in holding the people incharge accountable. 

John Doerr: Why the secret to success is setting the right goals ⁦‪@TEDTalks⁩

Businesses are operational because of people, hence it’s important to put people first even in an environment of constant changes in the business and economic landscape.

Jim Hemerling: 5 ways to lead in an era of constant change ⁦‪@TEDTalks⁩

21/02/25

Doing nothing let’s the brain form new neural connections that connect ideas and solve problems

Manoush Zomorodi: How boredom can lead to your most brilliant ideas @TEDTalks

Success is about giving, about contributing to others success. It’s about having a selfless personality, helping others without holding them up to return the favour. And eventually it does come back to the givers, not necessarily from those who were helped.

Adam Grant: Are you a giver or a taker? ⁦‪@TEDTalks⁩

The Mindset that Helped Me Start 5 Companies Before Age 30 | Entrepreneur

https://www.entrepreneur.com/starting-a-business/the-mindset-that-helped-me-start-5-companies-before-age-30/485966

26/02/2025

Mike Smith launched Zero Co selling personal care items and enabling ocean cleanup activities from a part of the revenues generated in the business. Had a successful exit in the wine business previously. Took a break to travel only to return and start with a new idea all from scratch, with limited funds and resources. Ran a successful kickstarter campaign for months, and was regarded as the most successful kickstarter campaign in Australia then. Products are shipped to 120k homes kn Australia. 45 Million plastic bottles removed from the oceans. Target is to ship to a million homes and remove a billion bottles out of the oceans. 

How One Product Funded the Clean-up of 45M Water Bottles | Mike Smith https://youtu.be/GhnciVi09T4?si=577eqmQEOMAGqr9W

 via @YouTube @foundr

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